Brand-Aid
In a fast-paced presentation here at the Gartner Web Innovation Summit in LA, marketing analyst Andrew Frank lead a fast-paced session about Brands in Social Media. “I think you need to think of social...
View ArticleRelying on the Kindness (and Podcasts) of Strangers
Let’s begin with the obvious — it’s Monday. [I tried posting the iMeem player here, but I failed. Instead, you get the clickable link.] [UPDATE, 10/1/08, 10a: Now you've got the clickable link and the...
View ArticleSpend It to Win It
On Tuesday, we ran a news story about how marketers/businesses who have invested in online marketing and Web analytics are going to continue doing so. This, according to Jim Sterne, author of the...
View ArticleThe Day The Music Died
So I’ve currently been obsessed with Yazoo’s (aka, Yaz for “you Americans, too old to have Wikipedia at your disposal” –editor, who is one such American) 1982 hit “Only You.” Not only have I been...
View ArticleYouTube & Universal Music Group Sing Same Tune
According to a blog post on The New York Times’ Bits, YouTube and Universal Music Group have come to an agreement about how to provide online access to music videos. This is a follow-up to a post I...
View ArticleSocial Media Maturity Model: The Reactive State of Social CRM — Organizations...
By Caroline Dangson, social media research analyst, IDC. The most recent IDC primary research shows that 64 percent of full-time working adults worldwide have participated in an online community on...
View ArticleUnited Airlines Gets the Viral Video Treatment It Never Wanted
Well, the airline industry has yet again found itself at the painful receiving end of viral video mania. The latest in a long line of videographed customer service nightmares, this one involves United...
View ArticleGovernment 2.0 Forges Ahead
As we begin the final day of CRM Evolution 2009 here at the New York Marriott Marquis in Times Square, we’ve heard a lot about the changing customer. Namely, how businesses will have to start playing...
View ArticleToo Close for Comfort: American Gapparel Ads
So, really now: I know American Apparel founder Dov Charney‘s in no position to get pissed (let alone struggle to locate the moral high ground) over an apparel company’s ad campaign — just ask Woody...
View ArticleLittle Black Bag Puts a Spin on Social Commerce
When I recently heard about a new startup called Little Black Bag, the first thought to cross my mind was “here comes another flash sales site.” It turns out I was wrong (sort of). If you visit Japan...
View ArticleYahoo’s Getting Serious About Video
The rumors are true–it looks like Yahoo is gearing up to launch a YouTube-esque video channel this summer. According to AdAge, which first reported the news, Yahoo has been interested in building its...
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